Objectives of this course are:
· Gain the knowledge, skills and abilities to apply principles of electronic/online based information research.
· Gain ability to select the most reliable forms of electronically based information.
· Gain a foundational understanding of how to perform an online market/opinion research study.
· Learn core skills needed to design research questions, collect, manage, manipulate, and present data.
· Learn how to use data to support management decisions.