Schedule
Sat, 9:00 AM - 6:00 PM (6/17/2017 - 6/17/2017) Location: CAMB 17SOM 203M
Sun, 9:00 AM - 6:00 PM (6/18/2017 - 6/18/2017) Location: CAMB 17SOM 203M
Sat, 9:00 AM - 6:00 PM (7/8/2017 - 7/8/2017) Location: CAMB 17SOM 304M
Sun, 9:00 AM - 6:00 PM (7/9/2017 - 7/9/2017) Location: CAMB 17SOM 304M
Sat, 9:00 AM - 6:00 PM (7/22/2017 - 7/22/2017) Location: CAMB 17SOM 207M
Description
Prerequisite: MMG733
For a business to succeed in today?s digital world, it is important to have a strong digital footprint. The course will assist the students to identify and understand the elements of digital marketing and how to create, implement and evaluate a digital marketing strategy. Students acquire the knowledge to build and actively manage digital marketing campaigns across social media, website and mobile platforms and track results of digital advertising through analytic tools.