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Course Information

Strategic Business Planning (BSM 413)

Term: 2015-2016 Summer

Faculty

William Z. Zwemke M.M.
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Description

Strategic Business Planning explores strategic planning from the general manager?s viewpoint. The course covers the range of strategic decision-making from establishing a strategic vision and mission, setting objectives, crafting and executing a strategy to achieve the objectives and evaluating performance and initiating corrective adjustments.