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SECTION I: PRELIMINARY PAGES
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Title Page
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This is the first page of the ILP and it states the writer’s name; the name of the writer’s seminar leader; the name of the institution –Cambridge College; and the month and date the project is submitted
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Copyright Page (Optional)
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This statement establishes ownership of the author’s work.
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Acknowledgments Page (Optional)
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This section expresses appreciation to those who assisted and supported the author throughout the ILP process. This is not required. If included, it should be the third page of your ILP.
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Abstract Statement
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About 120 words, an abstract is a brief concise summary of the ILP. The abstract prepares the reader for the contents of the ILP. This is best written after the ILP is completed.
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Table of Contents
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This page lists the contents and page numbers of each section of the ILP
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SECTION II: INTRODUCTION & BODY
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Introduction
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A business plan ILP describes a detailed plan for establishing a new business venture.
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Study Description
Company Description
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Outline the of the study especially those areas covered in the Literature Review
This section also describes the business’s purpose; goals and objectives; business philosophy; industry; core strengths and competencies. It also, describes the owner’s personal business philosophy; strengths and skills; and discusses the legal form of ownership .
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Literature Review
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The review of the literature for a business plan includes: published information on the industry such as, industry profiles; trade journals; census data, and demographic profiles, business/industry publications; government publications (federal, state and local). Laws, regultions, and history. Normally the same lenght as all other ILPs (20-25 pages)
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Methodology for the
BusinessPlan
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The Data collection methodology used to develop the business plan consisting of surveys or focus-group interviews of the target market.
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Findings and Data Analysis
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The data analysis section describes the tools, strategies, and analytical approaches used to make sense of the data.
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Marketing Plan
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The marketing plan describes facts about the industry; current demand in the market; trends in the target market; growth potential; opportunity and barriers to entry into the market. The plan also describes strategies that will overcome those barriers. Further, it projects changes in technology; government regulations; economy and the industry; market size; market demand; market trends; and growth .
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Products and Services
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This section provides an in depth description of the products or services; the pricing fees; the proposed venture’s competitive advantages and competitive disadvantages.
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Management and Organization
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This section describes: the proposed management team; job descriptions and resumes for each employee; and an organizational chart.
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Personal Financial Information
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Note: check with your seminar leader. This section may not be required.
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Start up Expenses
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Start up expenses estimate the capital needed before opening the project.
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Financial Plan
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The financial plan projects cash flow, opening day balance and provides a break even analysis.
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SECTION III: CLOSING
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Conclusions - Summary
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Statement of Learning
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This section summarizes what the author has learned as a result of completing the ILP and the MM degrees.
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SECTION IV: SUPPORTING MATERIALS
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References
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References list all books, websites, documents, journal and magazine articles, pamphlets, brochures, electronic documents, etc. cited throughout the ILP.
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Appendix (Optional)
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The appendix provides supporting documents for the ILP. (Charts and graphs go here' along with Data and Pictures)
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Tables (Optional)
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Tables present quantitative data.
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Figures (Optional)
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Figures may be charts, graphs, photographs, drawings or other pictorial depictions.
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Resume
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The ILP requires the author’s current resume
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