Course Information

Foundations of Business Analytics (MMG 625)

Term: 2021-2022 Spring


Sandy Strack Arabian M.B.A.
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Prerequisites: MMG 525 and working knowledge of MS Excel. This course offers an overview of the modern organizational landscape built around data and data analytics. Rooted in the notion of evidence-based management, the course aims to enhance students’ understanding of how successful, data-driven business organizations extract insights to enhance their competitive advantage. Three broad topical areas will be covered: 1. making sense of data, 2. estimation and statistical inference, and 3. learning with data.