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Course Information

Business Planning (MMG 734)

Term: 2016-2017 Summer

Faculty

Sam V. Mattioli M.S.
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Schedule

Sat, 9:00 AM - 5:00 PM (7/15/2017 - 8/5/2017) Location: CALIF HAVEN

Description

This course allows students to learn about business development, new product/service planning, feasibility analysis and trends in innovation. During this course, students will learn how to test new products, forecast financial needs, and analyze market requirements. The basis of competition for new products/services, major traits of successful new ventures, market situation analysis, opportunities for professional challenge, common pitfalls and ways to avoid them will be addressed.